Beyond StoryEXTREME SPORTS (noun):
activities perceived as having a high level of inherent danger, usually involving speed, height, a high level of physical exertion and highly specialized gear.
You know the feeling. The rush, the thrill, the surge of adrenaline as you take that bold step forward onto the precipice of what is physically possible. You have put yourself in a place where very few venture to go and now you must use every ounce of strength, determination and stamina to battle whatever the universe throws your way.
But, you can take it. Because you are not just an extreme athlete, you are someone who is committed to exploring the edge and, then, moving BEYOND.
Whether it is you and the mountain or you and the river, sometimes all that stands between your body and what most people in this world are afraid of is what you have on your back. That’s why we created Beyond. Sixteen years ago, there was an epiphany while climbing and skiing in the Cascade Mountains. At the time, outdoor gear could be customized to individual specifications, but the only outdoor clothing to be found was mass produced. What we needed was something tailored to our own body, made to be used under the specific conditions we were facing: basically, customized apparel that allowed us to move further, faster, and with ease. We set out to create the perfect fleece jacket, a jacket that would suit our individual needs, as informed by years of experience.
A few years later, Beyond was born.
There’s no one out there quite like you, so don’t you owe it to yourself to have outdoor clothing specifically tailored to meet the extreme demands you place on your body?
Unlike most companies, we here at Beyond are not driven by celebrity athletes. In our eyes, when you step out into the world wearing a piece of our clothing, you are the star of the show. In other words, Beyond stands for YOU.
So go ahead. Find your edge and then find it again. Throw your head back and howl at the sky as you catapult your body into the unknown, secure in the knowledge that what you are wearing is as much a part of you as the experiences that brought you to where you are in the first place.
You got this.
Because Beyond has your back.